Show your Originals



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Client
Orangina Schweppes International

Brief
Orangina is a beverage that is Original by Nature since 1935. Original, thanks to its iconic bulb-shaped bottle. And Natural, because of its unique recipe including orange pulp. Develop a campaign to celebrate Orangina’s 75th anniversary with all of its Facebook fans.


Strategy

Treat all Orangina Facebook fans to a gift.


Concept

Facebook has been around since 2004, yet you’ve probably completely forgotten who your first Facebook friends were. Perhaps because this is difficult to trace back! Thanks to the ‘Show your Originals’ Facebook application, now you can find your Facebook Originals at the click of a button. The ‘family tree’ with your first 10 Facebook friends ‘fizzes’ out of an Orangina bottle, then you can save this picture to your photo album or share it on your Wall.